SaaS AnalyticsIn-house development makes more sense for specific analytics and reporting requirements, yet will continually be eroded by Saas-based applications that can meet most requirements at a lower cost. Forrester has in the past said Saas-based adoption of analytics applications in general and predictive applications specifically would be very slow due to data integration challenges. This study points to a potential shift in their mindset, as the data shows Saas-based analytics beginning to replace custom in-house developed applications.

Forrester sees Saas-based applications starting to replace in-house custom application development, gathering momentum through 2013. Gartner, with their Hype Cycle for Business Intelligence, 2011 just released this week, shows BI platforms having greater near-term benefit than Saas-based analytics and BI. Custom application development projects are going to face continued pressure to keep up with business requirements that Saas applications are proving able to handle more effectively and economically than ever before.

The idea for Totango’s customer analytic solution began with Nirpaz’s curiosity as to how cloud computing was changing how businesses operate. What the team found, said Nirpaz, was that customer relationship management (CRM) solutions were only monitoring companies’ sales teams. The clients were monitoring their own usage.

There are Saas providers who have developed their own in-house customer analytics solutions, but those solutions are very specific to that provider’s needs. Totango is proposing a solution that works across sectors. So far, more than 30 Saas providers in the San Francisco Bay Area, New York, Israel, Europe and South America have used Totango’s solution in private beta mode. Totango is targeting more clients in the U.S. and Europe. ‘We believe in getting the product in front of as many customers as possible,’ he said.

So Totango’s mission became bringing those customer insights to the Saas providers. When the Totango team began developing the solution, it though Saas providers would want deep analytics. But as Nirpaz explains, earlier analytic steps are missing. ‘They are missing very basic insights into how customers are using their service,’ he said. ‘Our strategy is our customer understanding.’.

My perfect solution would that let me tag user types and assign a recurring value to those user types. For example, a free user has little to no value. A trial user has more value, but still very little.
For example, a user that signs up for a trial is good, but it doesn’t put money in my pocket. Likewise, a user that converts from trial to paid is great but if they only pay for a month or two before cancelling, that’s not as good as sticking around for perpetuity. GA also falls short of tracking that user’s actions that might lead to a paid conversion. And let’s not even mention differing plans.

A paid user has a distinct value which can be adjusted based on the current plan. Ideally, an elegant solution for tracking signups, conversions, payments, cancellations and various transactions would make things a lot easier.

Adenyo Insights delivers an end to end process that can be delivered in minutes, rather than days, accelerating intelligent, accurate campaign targeting on the fly. Adenyo offers four key solutions, offered as a ‘white label’ solution for brands, mobile providers or agencies, including Analytics, Analytics-enabled web sites and campaigns. coupons and ticketing, mobile ad server and a mobile ad network serving 55 million impressions per month.

Sahil: Don’t even get me started. The benefits of the Saas model for the customer are: a. Use the service immediately.

One of the early birds in the Saas (software-as-a-service) space, Sahil Parikh, Chief Trailblazer, DeskAway (an offering from Synage, the company he founded) and author Saas Edge (Tata McGraw Hill, 2011), shares his thoughts on Saas and its evolution in India. In the leadup to the NASSCOM EMERGEOUT Conclave at Delhi on August 12, in which Cloud is going to occupy the discussions, YourStory presents this exclusive chat (on email with Venkatesh Krishnamoorthy, chief evagelist) with Sahil. Perhaps Sahil’s thought leadership might help entrepreneurs get a demystified account of what Saas is and how it benefits businesses from many angles.

b. No installations, downloads, deployments. c. No need to backup data as the Saas vendor does it on their end d. Pay by monthly or yearly subscriptions e. Cancel anytime f. Try it before you buy it.

g. Access to free updates h. Since cancellation is easy and you pay on a month to month basis this puts the Saas vendor at risk ‘ it is important for the vendor to focus on customer experience and regular updates to the software or risk losing business altogether. i. Saas is platform independent ‘ doesn’t matter if you use a Mac, Win or Linux.

Self-service BI is one upcoming trend in 2011. Web based interactive querying and reporting tools that will put more data Analytics into the hands of end users. These tools will give end users the ability to view business and service data and generate views and reports for specific service and job functions.
Real-time Analytics Corporations with high Analytics needs are using appliances such as SAP’s HANA when is intended to speed up Analytics by keeping data in system RAM instead of disks. The in memory approach allows for faster processing and more in depth Analytics then using relational DBs. The need for real time Analytics is already here for many organizations and cache and flash memory are advancing to help deliver these needs.

Its all about empowering your clients to do more with their accounts. Service providers, give them more tools and they will stick with you longer.

Subscription revenue for the second quarter was $55.2 million, an increase of 15% y-o-y. Subscription revenue fell by a $6.5 million reserve for the settlement of claims asserted by the United States government. The claims related to a subcontract entered into in 2002 through which services were provided to the Transportation Security Administration (‘TSA Settlement’).Professional services revenue for the second quarter was $14.5 million, an increase of 74% y-o-y.

Taleo signed 275 new customers in the quarter and closed seven new large enterprise deals with first-year contract values in excess of $250,000. Cash generated from operations for the first half of 2011 was $19.4 million compared to $21.3 million in the first half of 2010. The company ended the quarter with total cash of $148.4 million, a decrease of $96.5 million from the prior year mainly because of the acquisitions of Learn.com and Cytiva, a mid-market provider of on-demand recruiting software solutions. Read more on Saas Analytics

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